What's in the news right now about an environmentally sound, socially responsible and economically viable beef value chain?

Executive Director's Message:

I have had many reasons to be thankful for being in New Zealand over the past year. The country is truly beautiful for people who like to be outdoors even with the late spring snow showers. We also have friends and family here and in general we have been fortunate to have experienced less impact on our daily lives from the pandemic than some other parts of the world.

Last week I was able to attend a strategic planning meeting of the NZRSB, which as you will remember was formally launched when we held our board meeting here last November. It’s really encouraging to see how rapidly NZRSB is attracting members and how engaged people are in setting the future of the organisation, and in particular, the focus on ensuring good producer involvement.

There is ongoing interest in formation of new roundtables in other regions, and Josefina has been involved in discussions in Nicaragua on the formation of a roundtable there, as well as having talked to a group in Uruguay with a similar purpose. In our National Roundtables meeting chaired by CRSB last week we had engagement from around the world, and learned about the progress Canada has made in terms of goals development, communications and on how to report on those in the future.

As we move towards our discussions on global goals next month, national roundtables have been working on national goals that contribute to them. We will be working on how to report progress against these, and will have to address the issue of using disparate information on diverse KPIs around the world. Where national figures are based on a national baseline, we will be able to show that they are contributing to achieving global goals. For some of our global goals, it may be possible to collate results and aggregate them, but in others this is less likely to be feasible.

This week, the leaders of the groups working on GHGs discussed how to ensure that the structure of those groups going forward is clear and engages the right people at the right time. This structure will be posted on our website as will meeting dates and times, but in summary, we will have one overall GHG working group led by Tim Hardman and Pete Garbutt, supported by Josefina Eisele, that will convene members to discuss and formulate position papers on areas including carbon storage and sequestration.

That group will continue to be open to all GRSB members, and will also be the group that reports to the board on GHG matters. In addition, we will have a GHG scientific advisory committee, led by Brenna Grant, supported by GRSB staff, and which is comprised of both GRSB members and outsiders with scientific expertise in areas such as GHG metrics and methodologies, which will provide guidance to the overall GHG working group where deep expertise is required.

We look forward to welcoming our academic members to assist. This committee will have the ability to invite advisors with specific expertise on an ad hoc basis. Completion of drafting of the Global Goal in GHGs will remain with Ian McConnel and a smaller group drawn from the goal working group and the GHG working group and this will be discussed with the overall GHG working group.


Ruaraidh Petre
Global Roundtable for Sustainable Beef
Executive Director
October 20, 2020

“Communicating Beef

Sustainability Effectively”

October 27, 2020

12 Noon, Central US / Canadian Time

We are looking forward to welcoming Lucas McKelvie, Farmer Program Manager, McDonald’s, as Moderator and the following panelists:

  • Amie Peck, Stakeholder Engagement Manager, Canadian Cattlemen’s Association and Communications Council Chair.
  • Caio Penido, Chair of GTPS, the Brazilian Roundtable for Sustainable Beef and Cattle Producers,
  • Howard Parry-Husbands, CEO, Pollinate, Inc.
  • Joe Proudman, Associate Director for Communications, CLEAR Center at Univ. of California, Davis
  • Skye Buttenshaw, Associate Director, Engine MHP Communications

We would like to thank the most recent member to contribute to our sustainable beef acceleration fund, East Foundation, for their sponsorship.

As you can see below, GRSB has signed up with with GoChain Network as a block signing node. What this means is that we house a server in our office through which block chain data in GoChain’s network flows and is signed.

This is an automated process, which guarantees the integrity of their data (as their are many nodes that carry out verification independently). This is a potential revenue stream for our organisation, dependent upon the volume of data flowing through the node.

Global Roundtable for Sustainable Beef (GRSB) Joins GoChain Network as a Signing Node

COLORADO SPRINGS / RENO, NV, OCTOBER 14th, 2020 — The Global Roundtable for Sustainable Beef (GRSB) and GoChain, a leader in enterprise and government blockchain solutions, today announced the signing of a Node Operating Agreement whereas the GSRB is now operating a signing node in support of the GoChain blockchain network.

As a signing node, the Global Roundtable for Sustainable Beef will be one of up to 50 enterprises and organizations to run specialized servers that facilitate the GoChain network’s Proof of Reputation (PoR) consensus algorithm and validate the blocks of transactions produced on the blockchain network. The GSRB blockchain signing node is the third international non-profit foundation to join GoChain’s Proof of Reputation network, joining the Conservation International and Fins Attached.

Founded in 2012, the Global Roundtable for Sustainable Beef’s (GRSB) mission is to advance, support, and communicate continuous improvement in sustainability of the global beef value chain through leadership, science, and multi-stakeholder engagement and collaboration. It is governed by a 20 member Board of Directors, which includes leading organizations in the global beef value chain.

Please see a summary of all meetings, calls and webinars on our event calendar in the member area of the website.

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