What's in the news right now about an environmentally sound, socially responsible and economically viable beef value chain?

Executive Director's Message:

I had a chance to watch the film "Sacred Cow" this week. Some of you may have already read the book. I would certainly like to find a chance to show the film to GRSB members, possibly in November when we will have an extended online meeting. 

The book is a reaction against the prevailing anti-meat narrative. Diana Rodgers, one of the authors, is a registered dietitian and, as one would expect, there is a focus on the nutritional value of meat and its importance to human diet, including a consideration of the costs of having a human epidemic of disease caused by poor diet – over-consumption of energy and poor intake of other essential nutrients.

However, the book also addresses several of the more recent objections to meat and beef in particular such as GHG emissions, water footprint, land use etc.

While the film is really aimed at a layperson audience, the book has extensive references which are a useful summary of sources on many of the subjects that you will hear about from everyone from your Uber driver and vegetarian second cousin to much of the mainstream media.

For many people intimately involved in the world of sustainable beef, there will not be a lot of new material here, but having it collected in one place is certainly useful.

In summary the authors are pleading for "better meat", and they use the terms regenerative and sustainable in describing what better meat is, while not being prescriptive, they are clearly not proponents of more intensive production systems.

They consider that a move to a better quality diet with less carbohydrate and adequate protein intake from pasture fed meat would result in far lower health care costs compared to the current typical western diet.

We have held meetings with leadership and CBI (Consensus Building Institute) to plan our path forward. Last week the leaders of the various working groups met with CBI to plan the drafting of the goals.

The drafting will involve subgroups from the GHG, Land Use and biodiversity and Animal Wellbeing working groups, and they will remain in close contact with the wider groups, and seek their input and feedback throughout the process.

The Animal Wellbeing group met for the first time following the webinar last week. We will continue to accept new members to the group, particularly from underrepresented geographical regions.


Ruaraidh Petre
Global Roundtable for Sustainable Beef
Executive Director
August 25, 2020

Please note: You must register for each event separately. After registering, you will receive a confirmation email containing information about joining the meeting or webinar. 

Our next GRSB Webinar
Sustainability Technology and Innovation

August 27, 2020

3:00 PM Central Daylight Time (US and Canada)

"We Have The Technology: 
Boosting Productivity and Meeting Sustainability Goals"

Please join us for our forthcoming webinar on how innovation can lift productivity while helping meet the sustainability goals in beef supply chains. We will hear from leaders in innovation – companies doing new things and companies that are finding better ways to do familiar things. We will discuss how the innovations these companies, and others, are deploying can make a difference and what is needed to take them to scale.

View a short video from
Webinar Moderator Justin Sherrard, 
Global Strategist Animal Protein - Rabobank

View Video

Register in advance for "We Have the Technology":


Special Joint meeting organised for the Global Agenda for Sustainable Livestock by GRSB and AgResearch,
Oceania region

"From Crisis to Action: Lessons from Covid19 for Building a Better Future through Sustainable Livestock"

August 31, 2020 01:00 PM Auckland, Wellington

Register in advance for "From Crisis to Action":


Coming in September:

Traceability - Solutions for Sustainability

September 22, 2020

12 Noon, Central US Time 

Please see a summary of all meetings, calls and webinars on our event calendar in the member area of the website.

If you don’t have a password for the members area,
please click on "Forgot Password" at Login. 


This message has been sent to you at {Organization_Name}
If you no longer want to receive these letters, you can unsubscribe at any time