Dear GRSB Member,

Thanks to all who came to São Paulo for the Global Conference on Sustainable Beef, to those who spoke and of course to our co–hosts GTPS, who helped make the event the success it was. For those of you who could not make it, it was a resounding success! We hope you will be able to make the next one in 2016. Within the next two weeks we will have the presentations that were made at the conference and video coverage of the event up on our website, both for those who missed it, and those who attended and want to revisit some of the presentations that most interested you.

I hope that you will have already picked up on the news that GRSB's principles and criteria were adopted with a 96.2% vote in favour. It is thanks to the hard work put in by all of our members and many external experts who volunteered their help that we could build this level of consensus.

This is certainly no time for resting on our laurels however; a clear path forward for regional roundtables is required, explanation and guidance to accompany the P&C needs to be formulated and our own five year plan needs to be drawn up. One of the issues that arose at the Executive Board meeting and General Assembly meeting in São Paulo is that our Articles of Association and Bylaws need some modification to allow for smooth and flexible succession of board members, including a process for replacement as well as ensuring adequate representation between constituencies. A working group has been formed to take on this work.

The definitions committee are also charged with developing explanatory notes to accompany the Principles and Criteria by the end of the 1st quarter of next year.

Please contact me if you would like to participate in committees or working groups, including the communications committee.


Ruaraidh Petre
Global Roundtable for Sustainable Beef
Executive Director
For more photos from the GCSB, go to GRSB Website


Sustainability News

GRSB Releases Global Principles, Criteria for Sustainable Beef

Dateline: 11/04/14, Source: Drovers CattleNetwork

The Global Roundtable for Sustainable Beef (GRSB) announced today that its membership has overwhelmingly approved global Principles and sustainable beef production practices. Members of the global beef community, including representatives from every segment of the supply chain, have worked on this collaborative effort for more than a year–and–a–half to identify and define the core principles for sustainable beef production and delivery.

"Arriving at a common definition, which includes five core principles and detailed criteria for sustainable beef, has been a difficult task and one which took a lot of hours and a great deal of negotiation," said Ruaraidh "Rory" Petre, GRSB executive director. "Our members are to be commended for their commitment to finding common ground and identify a clear path forward as we work to improve the sustainability of the global beef chain."

GRSBdefines sustainable beef as a socially responsible, environmentally sound and economically viable product that prioritizes Planet (relevant principles: Natural Resources, Efficiency and Innovation, People and the Community); People (relevant principles: People and the Community and Food); Animals (relevant principle: Animal Health and Welfare, Efficiency and Innovation); and Progress (relevant principles: Natural Resources, People and the Community, Animal Health and Welfare, Food, Efficiency and Innovation)."

Sustainable Farming Needs to be Economically Viable'

Dateline: 10/28/14, Source: By Margaret Donnelly, AgriLand

Farming sustainably needs to be financially viable for the farmer and for this to happen, every link in the food chain must work, according to Matteo Bartolini, President of the European Young Farmers Association (CEJA).

Delivering Sustainable Intensification for the Future

Dateline: 10/28/14, Source: The Cattle Site

Farming for the future – delivering sustainable intensification, is the theme of this year's National Farm Management Conference to be staged in London on Wednesday 26 November.A comprehensive range of topics will come under the microscope in three parts led by an inspiring line–up of speakers featuring a mix of farm managers, farmers and industry influencers scheduled by event organiser, the Institute of Agricultural Management (IAgrM).

CCA Rejects Global Roundtable's Move on Sustainability Criteria

Dateline: 11/12/14, Source:By Jon Condon, BEEF Central

While the Global Roundtable for Sustainable Beef last week passed a resolution among its membership endorsing its global principles and criteria for defining sustainable beef and sustainable beef production practices, the motion was not supported by Cattle Council of Australia.

Crops, Cattle Work Together to Make Sustainable Ag Systems

Dateline: 11/04/14, Source: by Samantha Stanbery, Farm Talk Newspaper

For years, it has been a struggle between crops and cattle over farmland. Land was used for one or the other. That struggle may come to an end in the future with the help of a Kansas State University Research and Extension specialist.

Jaymelynn Farney, K–State southeast area beef specialist, suggests producers attempt integrating cover crops and cattle into a sustainable agricultural system. "One of the biggest benefits is your ability to minimize your risk," Farney explained. "If you can have multiple agronomic productsundefinedin this instance, crop ground and livestockundefinedyou have a better chance of staying in business and being one of sustainable agricultural operations."

Global News

MLA's New Marketing Challenge: Itself

Dateline: 11/09/14, Source: By Robyn Ainsworth, Farm Weekly

Meat and Livestock Australia (MLA) managing director Richard Norton has admitted the industry body needs to market itself better to its core constituents – levy paying primary producers. In an address to NSW Farm Writers' Association last week ahead of next week's annual general meeting in Sydney, Mr Norton said the MLA's image overseas was strong, but more needed to be done in Australia to impress upon levy payers and other producers the good work the organisation was doing on their behalf. MLA faces a challenge to very simplistically tell beef growers in Queensland where their levy dollar is going," he said.

The Secret to a Carbon–Friendly Diet May Surprise You

Dateline: 11/05/14, Source: The Daily Meal

Carbon in soils represents both a problem and an opportunity. On the one hand, soil's degradation is truly alarming. According to the book Dirt: The Erosion of Civilizations, at the current erosion rate the earth "would literally run out of topsoil in little more than a century." And soil is the source of one–tenth of the earth's human–caused carbon losses since 1850.

On the other hand, this creates a ripe opportunity. Unlike carbon from burned fossil fuels, carbon losses from soils can be reversed. The world's soils have the capacity to absorb massive amounts of additional carbon, which means a chance for climate change mitigation on a global scale. Scientists agree: the carbon bank can be recreated.

Big Beef Prices No Flash in Pan, Says Industry Boss

Dateline: 11/09/14, Source: By Robyn Ainsworth, Farm Weekly

Meat and Livestock Australia (MLA) managing director Richard Norton has admitted the industry body needs to market itself better to its core constituents – levy paying primary producers. In an address to NSW Farm Writers' Association last week ahead of next week's annual general meeting in Sydney, Mr Norton said the MLA's image overseas was strong, but more needed to be done in Australia to impress upon levy payers and other producers the good work the organisation was doing on their behalf.

MLA faces a challenge to very simplistically tell beef growers in Queensland where their levy dollar is going," he said.

Our Members

To read the entire source article, click on the link in the headline.

Welcome to the Table!

We Welcome The Newest Members to the Roundtable

Dateline: November 2014

Canadian Roundtable for Sustainable Beef

Constituency: Roundtable

The Canadian Roundtable for Sustainable Beef (CRSB) aims to be a national, multi–stakeholder initiative developed to advance existing and new sustainability efforts within the industry. The CRSB will lead a national forum dedicated to connecting a network of local, regional and national leaders in the beef industry with a common vision and mission. It gives stakeholders an equal opportunity through equal seats at the Roundtable. Through leadership, science, multi–stakeholder engagement and collaboration continuous improvement of sustainability of the Canadian beef value chain will be achieved and recognized. The CRSB is currently structured as an informal organization of interested participants and is not organized for the private gain of any person or organization.

Holistic Management International

Constituency: Civil Society

Holistic Management International (HMI) is a non–profit organization with a 30–year history of working with farmers and ranchers to help them flourish through the practice of Holistic Management. Holistic Management is a decision making framework for whole farm–ranch planning that helps land stewards better manage resources in order to achieve sustainable environmental, economic, and social benefits, i.e. "triple bottom line" benefits. The mission of HMI is to educate people to manage land for a sustainable future.

Merial SAS

Constituency: Commerce & Processing

Merial is a world–leading, innovation–driven animal health company, providing a comprehensive range of products to enhance the health, well–being and performance of a wide range of animals.

Vela Environmental, a Division of Kennedy and Coe, LLC

Constituency: Observing

Vela Environmental helps clients to identify and capitalize on the "sweet spots" where environmental improvement aligns with profitability and competitiveness. While many companies now offer "environmental sustainability" services, most offer quick fixes without approaching sustainability from a business–wide perspective.

While the sustainability checklist approach can produce environmental benefits, it tends to achieve only marginal gains that diminish with time. Sustainability is about more than changing the light bulbs. Vela Environmental are strategic change managers who can help you navigate toward improving your triple bottom line of economic, environmental and social profitability.

Members in the News

Restructure Progress Milestone of Ogilvie Era at CCA

Dateline: 11/12/14, Source: By James Nason, BEEF Central

Overseeing a restructure process that aims to give grassfed cattle producers more control over their industry stands as a highlight of Andrew Ogilvie's presidency of the Cattle Council of Australia (CCA).

Cattle Industry Must Improve Even As It Booms

Dateline: 10/30/14, Source: By Ross Macdonald, The Western Producer

What a great time to have cattle to sell. Record smashing prices continue to appear, and even the most pessimistic producers are smiling. With the strong market providing continued profits and market signals continuing to fuel optimism, I wonder how the optimism will be translated into action?

Will we forget the lessons learned in the last several years, or can we make ourselves stronger and in turn make the Canadian cattle and beef production system more resilient in preparation for future challenges?

USDA Seeks Input on New Beef Checkoff

Dateline: 11/07/14, Source: By Cindy Zimmerman, AgWired

The USDA Agricultural Marketing Service is seeking input on the development of a new industry–funded promotion, research and information order for beef.

The new order would be in addition to the existing beef checkoff program, providing American beef producers with more resources for the marketing of their products and research to help strengthen the country's beef industry.

"Beef industry representatives agree that this important program needs more resources. USDA is stepping up at a critical juncture to help achieve the industry's goal," said Agriculture Secretary Tom Vilsack. "With this action we can boost research investments, increase beef exports, and encourage folks here at home to support American beef producers."

Brazil Looks to Ramp Up Beef Production as Global Demand Hots Up

Dateline: 10/20/14, Source: By Georgi Gyton, Global Meat

Brazil is planning to "step up the rapid intensification of its beef production sector", according to agricultural analyst Rabobank.

King Island Beef Now Underpinned by JBS Farm Assurance

Dateline: 11/13/14, Source: By Beef Central

In a market driven decision, JBS Australia today announced from Monday 17 November it's widely recognised brand, King Island Beef, would be underpinned by the class–leading grass fed quality assurance standard, JBS Farm Assurance.

The introduction of the pioneering grass fed standard to the King Island Beef brand will require all cattle destined for the brand to comply with the standards and come from King Island properties that have been accredited with the ISO/IEC 17065 3rd party audited model developed by JBS Australia in 2010.

C$2.46 Million Donation to Fund Canadian Feed Research Cente

Dateline: 10/30/14, Source: The Crop Site

A grand opening ceremony on Friday, 24 October, 2014, recognised Cargill's animal nutrition business in Western Canada for its C$2.46 million contribution to the Canadian Feed Research Center (CFRC) in North Battleford.The ceremony was emceed by the University of Saskatchewan's Dean Mary Buhr, and attended by provincial and local government officials, university ambassadors, media and Cargill representatives.

The CFRC is a Canada Foundation for Innovation–funded research facility that will research, develop and commercialise new and better high–value animal feeds from low–value crops and co–products from bioprocessing and biofuels industries.


Beef Quantity Down, Quality Up

Dateline: 10/20/14, Source: By Miranda Reiman, Perishable News

Fewer cattle equals more Prime beef. It doesn't take a mathematician to think, "Wait, something doesn't add up." Yet, that's the reality in today's marketplace. Fed steer and heifer harvest was down 6.2% for the first 32 weeks of the year, but it wasn't an even distribution across all quality grades. "In pounds of Prime, we're up 2.5% to 3% [from 2013], and adding in Premium Choice, it's still pretty much a wash," says Mark McCully, vice president of supply for the Certified Angus Beef ® (CAB®) brand.

News We Can Use

If you have news to share with the Global Roundtable for Sustainable Beef membership, please send it to

Copyright © 2014 Global Roundtable for Sustainable Beef
Administrative Offices: 13570 Meadowgrass Drive, Suite 201
Colorado Springs, CO 80921 USA

1-719-355-2935 (Telephone) 1-719-538-8847 (Facsimile)
All rights reserved.
Contact email:

You are receiving this message as a benefit of membership to the Global Roundtable for Sustainable Beef