Sustainability has become one of the biggest conversations shaping the future of agriculture — and few people have a clearer global perspective than Justin Sherrard, GRSB's current organizational president.
In this episode of The Future of Beef Show, Justin joins hosts Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore how the beef industry fits into the broader sustainability conversation. Drawing on his experience with GRSB and years analyzing global protein markets, Justin explains why cattle remain essential to feeding a growing population while working within environmental limits.
Global Roundtable for Sustainable Beef Advances Regional Traceability Dialogue in Latin America with Launch of New Conference Report
Our new conference report summarizes key discussions, challenges, and opportunities identified during a regional cattle traceability convening in São Paulo, Brazil. The report highlights priorities for advancing traceability and interoperability across Latin America’s cattle supply chains.
The Core Principles and Criteria of Sustainable Beef
Global Beef Sustainability Goals
Animal Health & Welfare
Provide cattle with an environment in which they can thrive through best practices.
Climate
Reduce the net global warming impact of beef by 30%.
Nature Positive Production
Ensure the beef value chain is a net positive contributor to nature.
Sustainability Progress
View the 2024 Sustainability Progress Report